South by Southwest, also known as SXSW is the premier Austin TX music festival of the year.. Well OK, I’d say that SXSW and ACL – Austin City Limit Festival probably share the title.
Music lovers come from all over the world to experience South By Southwest, SXSW. Tickets sell out fast and the hotels get booked up months in advance. Some Austinites even rent out rooms to help with the overflow. It’s an intense, high energy time for Austin during the festival event.
The SXSW festival began in 1987. Hard to believe it’s been so long.. You will find approximately 1400 performers.. give or take.. who take advantage of 80 venues throughout Austin. It is the highest money making special event, typically bringing in about $100 million dollars. Whoa!
In 1994, SXSW added film and interactive conferences. The film festivals focused on new talent and the interactive conferences focused more on web creators and entrepreneurs. For me, I find this part a little overwhelming. Just give me the music experience LIVE and I’m happy. South by Southwest went on Twitter in 2007 as SXSW.
Year after year, we continue to be surprised and gifted with extraordinary new musical talent. Presently, over 12,000 registrants attend the music event and the film and interactive events attract about 11,000 registrants every March. New ideas are constantly being created and there is an intermingling of intellectual and creative talents. In 2009, the film division of South by Southwest, SXSW managed to screen 250 films. Kinda unbelievable if you think about it.
There are numerous gigs at South by Southwest going on at the same time so you have to pick and choose. It’s almost a full time job figuring out who you’re gonna see!
Two most important things for South by Southwest SXSW:
- Don’t wait till last minute to buy SXSW tickets. They SELL OUT!
- Wear comfortable shoes. No matter hot you look in your stilettos, you will be sorry for not wearing ‘ah, so comfy shoes.’